It is often said that the medium is the message. This reminds us of Franklin D Roosevelt and his famous ‘fireside chats’ with the country. In an era where the television set did not exist, the radio was a great device that enabled conversation with the Americans. Through the radio, he could send his assurance to the American citizens’ homes and become one of them. A radio chat was definitely more effective and much more intimate than other mediums, like say, a grandstanding speech. It is certain that the medium, in this case, was the message itself.
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